city stands to save money with the move, Auletta warns that there are potential risks as well: "Do you trust Google? Do you want to store that information with a company? Will they guard your secrets, or will they share them with advertisers or with someone else?"
As the company grows and acquires even more data, issues of trust continue to arise. "They retain so much information, and if that information got in the wrong hands, or if Google decides one day that its customer's not the searcher ... but [is instead] the advertiser ... that is cause for concern," Auletta says.
But, Auletta adds, the company's two founders, Larry Page and Sergey Brin, are idealists at heart: "I don't think Google and its two co-founders are cold businessmen. I think they're cold engineers. ... The difference is that what an engineer does is just says, 'How do we make things more efficient?' They think they're doing wonderful things."